A specialist consultancy built for the social housing sector.

Breton Strategy was founded by Tom Way, a strategic transformation leader with more than 12 years' experience helping housing providers solve complex organisational challenges, improve performance and deliver better outcomes for residents. Throughout his career, Tom has held senior strategy, transformation, innovation and operational leadership roles across major housing associations and local authorities.

Tom's experience spans corporate strategy, operating model design, service transformation, governance, customer experience, organisational effectiveness and regulatory improvement. He has led large-scale reviews of housing management, health and safety, lettings, allocations, repairs and procurement functions — working directly with executive teams to diagnose underlying organisational issues and design practical solutions that deliver lasting improvement. At L&Q, he played a key role in shaping corporate strategy, designing target operating models, integrating organisations following merger activity and supporting strategic decisions affecting thousands of homes and residents.

Tom combines practical housing sector experience with academic insight from his MSc in Public Policy & Management at King's College London and his BA in Politics from the University of Kent, drawing on public management theory, systems thinking and organisational design principles to understand not only what is happening within an organisation, but why. This enables Breton Strategy to move beyond surface-level symptoms and address the structural, behavioural and governance factors that drive performance.

What distinguishes Tom's approach is a belief that every housing provider is different. While many consultancies apply standard frameworks and generic recommendations, Breton Strategy was established to offer something more personal: tailored support grounded in a deep understanding of each organisation's context, culture, operating environment and ambitions.